@TECHREPORT{Per_Pla_2017,
author = "Perdomo, Ángela - Bautista, Paola - Pico, Norvey",
title = "Plan de marketing y mercadeo",
year = 2017,
institution = "Repositorio Corporación Unificada Nacional de Educación Superior",
url = "https://repositorio.cun.edu.co/handle/cun/1337",
}