Browsing G. Investigación by Author "Sánchez Castellanos, Sandra Milena"
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The generation of transmedia content from the analysis of the image in tourism, an approach to the publication in social networks
Sánchez Castellanos, Sandra Milena; Saiz Aldana, Leydy Lorena (2022-12-27)The aim of this article is to make the different components of the tourism product visible through a promotional strategy that reflects the different factors of the image and brings a possible consumer closer to a first ...