Mostrar el registro sencillo del ítem
The generation of transmedia content from the analysis of the image in tourism, an approach to the publication in social networks
| dc.contributor.author | Sánchez Castellanos, Sandra Milena | |
| dc.contributor.author | Saiz Aldana, Leydy Lorena | |
| dc.date.accessioned | 2023-09-01T20:34:17Z | |
| dc.date.available | 2023-09-01T20:34:17Z | |
| dc.date.issued | 2022-12-27 | |
| dc.identifier.uri | https://repositorio.cun.edu.co/handle/cun/4168 | |
| dc.description.abstract | The aim of this article is to make the different components of the tourism product visible through a promotional strategy that reflects the different factors of the image and brings a possible consumer closer to a first impression of the destination. Therefore, by using the social network Instagram and generating transmedia content, the aim is not only to promote tourism but also to address elements that arise from tourism research, using social networks as a socializing mechanism for the activity. The publications and structural elements that are considered when making a specific tourist destination visible are presented. This article is the result of joint work between the Tourism Experiences Classroom and the TourismMente Seedbed. | eng |
| dc.format.extent | 10 Paginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | eng | spa |
| dc.subject.ddc | Publicaciones seriadas generales | spa |
| dc.title | The generation of transmedia content from the analysis of the image in tourism, an approach to the publication in social networks | eng |
| dc.type | Artículo de revista | spa |
| dcterms.audience | Estudiantes, docentes, investigadores, comunidad académica. | spa |
| dc.description.researcharea | Turismo | spa |
| dc.relation.references | 1. Herrera HH. Las redes sociales: una nueva herramienta de difusión. Revista Reflexiones 2012;91. https:// doi.org/10.15517/rr.v91i2.1513. | spa |
| dc.relation.references | Martínez AL, Vanegas DAC, Colmenares HNG, Rojas DCC. Comercio justo y las oportunidades que representa el modelo para el desarrollo cooperativo. Negonotas Docentes 2019:45–53. | spa |
| dc.relation.references | Gambarato R. Signs, systems and complexity of transmedia storytelling. Estudos Em Comunicação 2012:69–83. | spa |
| dc.relation.references | . Saavedra-Bautista CE, Cuervo-Gómez WO, Mejía-Ortega ID, Saavedra-Bautista CE, Cuervo-Gómez WO, Mejía-Ortega ID. Producción de contenidos transmedia, una estrategia innovadora. Revista científica 2017:6–16. https://doi.org/10.14483/udistrital.jour.rc.2016.28.a1. | spa |
| dc.relation.references | Geney EAA. Marketing digital como estrategia de posicionamiento para el comercio artesanal. Negonotas Docentes 2021:37–46. | spa |
| dc.relation.references | Appel G, Grewal L, Hadi R, Stephen AT. The future of social media in marketing. J of the Acad Mark Sci 2020;48:79–95. https://doi.org/10.1007/s11747-019-00695-1. | spa |
| dc.relation.references | Cubillos NA. Historia de la producción y sus retos en la era actual. Región Científica 2023;2:202315– 202315. https://doi.org/10.58763/rc202315. | spa |
| dc.relation.references | . Perinotto ARC, Alves CES, Silva LF da, Vieira VB. O espaço turístico de Parnaíba-PI nas fotografias on-line, por meio das hashtags #parnaiba e #deltadoparnaiba: Uma análise na rede social Instagram. REVISTA ACADÊMICA OBSERVATÓRIO DE INOVAÇÃO DO TURISMO 2020;14:1–22. https://doi.org/10.17648/raoit.v14n1.5570. | spa |
| dc.relation.references | Fariña Tojo J. Identidad y turismo en los paisajes de la sal. Cuadernos de Investigación Urbanística 2020:17–23. https://doi.org/10.20868/ciur.2020.129.4400. | spa |
| dc.rights.accessrights | info:eu-repo/semantics/closedAccess | spa |
| dc.subject.proposal | Transmedia Content | eng |
| dc.subject.proposal | Tourist Destinations | eng |
| dc.subject.proposal | Image in Tourism | eng |
| dc.subject.proposal | eng | |
| dc.subject.proposal | Tourist Product | eng |
| dc.subject.proposal | Social Network | eng |
| dc.subject.proposal | Tourism | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | spa |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.content | Text | spa |
| dc.type.driver | info:eu-repo/semantics/article | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | spa |
| dc.rights.coar | http://purl.org/coar/access_right/c_14cb | spa |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
-
BC. Artículos [172]